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Wear-Dated Retailer Sponsors Christmas Classic

December 21st, 2007 · No Comments

Annual Basketball Game Offers Unique Advertising Opportunity

KENNESAW, Ga.—December 21, 2007—On Saturday, December 22, the Stanford and Texas Tech men’s basketball teams will compete in the annual O’Reilly Christmas Classic basketball game taking place in the American Airlines Center in Dallas, Texas. This year, however, the game is sponsored in part by local retailer Peek’s Carpet and Tile, a Wear-Dated retailer with six locations in Dallas.

A creative opportunity for a Wear-Dated retailer to reach consumers, the O’Reilly Christmas Classic not only offers a way for the Dallas/Fort Worth community to come together, but it reaches out to a good cause – the game will honor the men and women serving in the U.S. military. Military personnel are eligible for free tickets to the game, available at Dallas radio station and event sponsor KLIF’s offices. “We are thrilled to be participating with Wear-Dated in the O’Reilly Christmas Classic,” says Murphy Dykes, vice president/general manager of Peek’s Carpet and Tile. “We can’t imagine a better way to thank our service people.”

Peek’s Wear-Dated marketing and advertising co-op funds are being used to offset the cost of tickets for the military.

Through this sponsorship, Peek’s Carpet and Tile and the Christmas Classic event will receive 150 promotional advertisements on KLIF, as well as 240 ads on four other Dallas/Fort Worth stations. The Wear-Dated logo is displayed on the KLIF website and will also be prominently displayed on the message boards at the American Airlines Center where the O’Reilly Christmas Classic takes place.

For more information about the event, visit www.klif.com. Doors open at 2:30 p.m. and the tip off is at 3:30. Ticket prices range from $10-$225 and can be purchased at any Ticketmaster location.

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Notes to Editor:
• Wear-Dated is a registered trademark of Solutia Inc.

Wear-Dated® Carpet Fiber
Carpets made with Wear-Dated carpet fiber are tough tested and certified for unsurpassed durability, assuring carpet that looks better longer and is backed by full five-year normal wear and full seven-year stain and soil warranties. For more information, visit http://www.weardated.com.

Corporate Profile
Solutia (http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry; specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.

Solutia … Solutions for a Better Life.

Solutia Inc.
Kennesaw, Ga.
T/W


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